Monday 31 August 2020

LFW: the same but different


London Fashion Week. It's been on my mind for a few months. It's my favourite time of year. Chilly weather, hoards of the most stylish people in one area waiting for their shows. People you haven't seen all year or have only met on the internet, there in real life. A week all about clothes? It's a yes from me. 

This year is a little different however. We weren't sure for months whether LFW would be all physical or all digital, and if I'm honest, I feared that if the latter happened, physical shows would disappear for good. But there is some light at the end of the tunnel. LFW will be half and half this year, with shows and digital content from the designers too. So far we know that Burberry have opted for a physical whereas the links of Molly Goddard and Richard Quinn, and many of the off schedule shows are yet to be decided upon. 

The digital shows will also be open to the public, whereas traditionally, physical shows were press only. From a personal (and very selfish view) I quite liked the exclusivity of it all. Being invited due to working my way up in the fashion/influencing world to a point where brands wanted me there, was, well.. a great feeling. Opening it to the public felt a little rubbish at the start, but I've realised that fashion week is fabulous, and something I've always said everyone needs to experience, so maybe this is their chance. 

LFW will not only feature the shows, but as mentioned, other digital content. From conversations with the designers, to live streams and digital presentations.


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